In our increasingly globalized world, businesses looking to expand internationally must adopt GILT strategies to effectively navigate different cultures. Researchers have come up with the acronym GILT to describe how businesses expand internationally. Many companies now commonly explore foreign markets. According to market analysis, researchers have discovered that consumers in international markets prefer to purchase products and services in their native language. Translation services are in high demand worldwide due to the global market. In addition, it is important for local consumers to feel a cultural connection to the product. As a result of this occurrence, localization emerged. Below, you’ll find the definition for each of the terms mentioned.
1. Globalization
Globalization refers to the expansion of an organization’s operations on a global scale.
2. Internationalization
Internationalization is the process of designing products, services, and documents to make localization for different regions, languages, and cultures easier.
3. Localization
It involves adapting a product or service for a specific market so that local consumers can easily understand it, both linguistically and culturally.
4. Translation
The process accurately converts written text from one language to another.
How Important Is Localization In An Interconnected World?
Localization is essential for companies looking to expand their operations worldwide. Localization is a process that follows internationalization, during which a company creates a product that is easily customizable for consumers across various countries. Translation comes after localization. Translation services play a crucial role in connecting countries, fostering strong relationships, and ensuring culturally sensitive communication. Furthermore, these services improve any product’s market relevance.
Thanks to the widespread advertisements and marketing efforts, people from all walks of life can easily connect with the product. It involves making changes to various elements, such as local currencies, interface layout, imagery, units of measure, and date preferences. For instance, McDonald’s has a global presence in 100 countries. They design a menu that perfectly suits the needs, interests, and preferences of consumers in every country. Similar to Israel, they offer kosher cuisine during Jewish holidays and the Sabbath. What is the significance of localizing companies in a globally interconnected world? This approach enables companies to effectively penetrate new markets, expand their customer base, and ultimately boost their earnings.
Translation Services Use Cases
1. Netflix
Netflix is a platform that excels at content creation and has effectively implemented localization for developers and translators. They create content that caters to specific regions. They’ve developed tools and processes to convert the content of their interfaces and apps. Subtitles and vocal translation enhance the viewing experience of most movies and TV shows. Netflix invested around $700 million in South Korea from 2015 to 2020. They have created a wide range of shows in Korea that have gained popularity among audiences worldwide.
2. KFC
KFC’s global marketing strategy focuses on adapting to local markets. KFC tailors its menu to the tastes and preferences of each country it operates in. Three distinct KFC menu products are consistently available worldwide. As an illustration, the KFC menu in China offers more than 50 items, which is 20 more than what is available in the United States. KFC restaurants in China serve cuisine with a slight kick, tailored to local tastes. Furthermore, we translate the menus into local languages to ensure that all citizens can fully appreciate the culinary offerings. This ultimately boosts brand revenue.
Top 16 Best Translation Services in 2024
The list below includes the top 15 translation services you can try.
Translation services ensure that a company has a skilled translator who can effectively communicate in both the company’s native and target languages. Additionally, online translation tools, commonly referred to as CAT (Computer-Aided Translation) tools, allow translators to easily translate between different languages using specialized software. Here are some of the best translation services and tools available for any company.
1. GoTranscript
Our team of skilled professionals at GoTranscript dedicates themselves to providing high-quality transcription and translation services. We take great satisfaction in producing entirely human-generated results that are accurate and reliable. GoTranscript can help your business achieve accurate results. Our team of skilled translators is ready to handle any custom orders with efficiency and speed. Regular customers can take advantage of special discounts and lower order prices. Furthermore, it provides translation services at a rate of $0.06 per word for various industries such as media, education, marketing, medical, and more. Their goal is to provide translation services that are both efficient and cost-effective while maintaining a high level of quality. In addition, their team of dedicated translators is available 24/7 to ensure prompt delivery of their customers’ needs.
Website: https://gotranscript.com/translation-services
2. Smartcat
Smartcat is an AI-powered translation environment that facilitates global business expansion. Smartcat does the translation in a simple, quick, and cost-effective manner. They provide a wide range of machine translation engines from top companies like Google, Amazon, and Microsoft. You can easily access these engines through a single interface. Businesses can easily translate their files with just a few keystrokes. Translating apps, websites, online courses, files, and software is a breeze with Smartcat. You have two options when it comes to modifying translations: you can get help from Smartcat’s team or hire a professional. Furthermore, they provide smooth integrations for popular translation platforms like WordPress, Google Docs, GitHub, and Figma.
Website: https://www.smartcat.com
3. Translated
Translated offers professional translation services that are simple to acquire. They provide a quick and convenient solution for translating documents, manuals, websites, and software based on your schedule and needs. They provide services in 194 different languages and have expertise in 40 specific areas. Furthermore, translated offers a wide range of translation services, including flexible localization solutions and automated translation services. We have collaborated with and offered our services to many renowned companies, such as Google, Airbnb, IBM, and WHO.
Website: https://translated.com/welcome
4. Tomedes
Our goal at Tomedes is to deliver high-quality translation services that leave a lasting impression. With a solid fifteen years of professional translation experience, they have earned an impressive satisfaction rate of 98%. Furthermore, Tomedes ensures the quality of its certified translation services. They have a vast network of native speakers in over 120 languages and 950+ language pairs, available worldwide. Furthermore, their translation certificates hold global recognition from esteemed institutions including the USCIS, American Translators Association (ATA), and International Organization for Standardization (ISO). We can translate documents from a wide range of industries, including legal, medical, technical, and financial, among others.
Website: https://www.tomedes.com/translation-services
5. Gengo
Gengo, a Japanese company recently acquired by Lionbridge, is among the world’s largest translation companies. They offer high-quality translation solutions at affordable prices. Currently, there are more than 21,000 translators who can easily handle over 5 million words per week. Furthermore, they have the ability to cater to the requirements of various industries, such as eCommerce, travel, hospitality, media, games, marketing, SEO, technology, business, and legal. They have collaborated with well-known companies such as Airbnb, Sony, and YouTube. For everyday content, the starting price on Gengo is $0.06 per word, and for professional content, it is $0.12.
Website: https://gengo.com/professional-translation/
6. Fiverr
Fiverr is a convenient platform that connects businesses with translators proficient in various languages. It’s difficult to resist the temptation of using online translation tools. With Fiverr, finding top-notch translators at flexible prices is a breeze. You can hire freelancers to handle tasks you’d rather not do yourself. A skilled translator understands the message and intention that a business wants to communicate. For marketing and promotional content, human translators are highly valuable as they eliminate the risk of miscommunication and ensure the preservation of meaning. Fiverr offers a wide range of translators for various languages.
Website: https://www.fiverr.com
7. Upwork
Upwork facilitates collaboration between businesses and professionals. We offer competitively priced translation services and assist companies in identifying skilled translators to meet their requirements. Customers have the option to review samples of professionals’ work and only pay for the approved work. Translators for every language are readily available. A competent human translator may take more time and money than a machine translator. Nevertheless, it produces much more precise outcomes. Furthermore, human translators possess a deeper understanding of cultural nuances and can make a more significant impact. Professional translators on Upwork also offer proofreading services, which are an essential component of a translation service.
Website: https://www.upwork.com
8. Stepes
Stepes provides technology-powered enterprise translation services and solutions, enabling multinational companies to stay ahead in global markets. With high scalability and speed, you can accelerate the delivery of content in multiple languages. They provide translation services in over 100 languages, with native translators available for a wide range of European, Asian, Latin American, and African languages. In addition, they help provide a seamless international consumer experience across the globe, eliminating language barriers. Furthermore, it incorporates cutting-edge technology like translation memory, Machine Translation Post Editing (MTPE), and workflow automation to enhance productivity and streamline the production process. Meanwhile, they allow their skilled translators to provide the highest level of linguistic accuracy. They offer competitive prices for their professional translation services in the industry.
Website: https://www.stepes.com
9. GTS
GTS stands for Global Translation Services. For over 15 years, this translation company has been delivering top-notch services. GTS has a vast network of expert translators located in over 100 countries and proficient in more than 80 languages, ensuring comprehensive language expertise across the globe. Only humans participate in their translation process, which adheres to a strict quality policy. Furthermore, GTS employs advanced CAT tools and software technology. We design our processes to ensure fast and accurate text translation. Our GTS Quality Management System (QMS) meets all ISO requirements and undergoes an annual audit by an international certification body. In addition, all translations undergo a thorough review process prior to delivery, guaranteeing that our platform offers brands an exceptional translation service.
Website: https://www.gts-translation.com
10. Protranslate Translation Service
ProTranslate Translation Services offers a diverse selection of professional language solutions to meet different linguistic needs.
Protranslate provides accurate translations for documents, websites, and apps in over 120 languages, ensuring effective communication in global markets. With their certified and sworn translation services, you can trust that your official documents will be of top-notch quality. Additionally, their proofreading services will refine your content to ensure its excellence. They have extensive expertise in subtitling and transcription, offering precise and easily understandable audiovisual translations.
Protranslate helps you overcome language barriers and expand your global reach with its team of skilled translators from around the world. Each translator goes through a rigorous screening process to ensure quality. Some of their clients include Unicef, YKK, Joom, and Henkel. This ATA and GALA member and ISO-certified translation service provider can be trusted for your translation needs.
Website: https://www.protranslate.net/en/
11. Smartling
Smartling offers a range of services to streamline content translation across various platforms and devices. Its main focus is on providing brand experiences to support global growth. Our translation process includes visual context, quality checks, and a variety of productivity tools. This allows us to provide clients with real-time visibility into the progress of their translations. Brands can efficiently streamline translation projects, resulting in reduced time to market. They provide translation services for a wide range of content, such as microsites, social media, product pages, virtual reality, and blogs. Smartling has worked with a number of popular brands, such as Tinder, H&M, Pinterest, Canva, and Samsung, to provide translation services. You can trust them to do your job without hesitation.
Website: https://www.smartling.com
12. Taia
Taia is a contemporary platform for localization. They have a team of 600 native speakers who each have at least five years of industry-specific experience. Once you finish a project, you have the option to rate the translation work. Furthermore, Taia’s Catapult service enables you to translate your documents up to three times faster. Our Catapult online AI translation tool is perfect for internal use. It’s cutting-edge and simple to use. You have the option to delegate them to a group of skilled translators who possess outstanding qualifications. They maintain the highest quality standards and boast an impressive client satisfaction rate of 99.4 percent. Furthermore, brands have the option to choose their desired delivery time, translation quality, and any special requirements, while also being able to track the progress of their project.
Website: https://taia.io
13. Blend
Blend helps companies tailor their business to the local market by deeply understanding the local context, culture, nuances, and consumer behavior. With their exceptional localization technology platform, they are leading the way in industry innovation. Using API-driven workflows and custom integrations, our global team seamlessly integrates with client workflows. They will assist you in creating an authentic localization service experience. Blend offers businesses the perfect solution for rapid expansion with its powerful Neural Machine Translation (NMT) technology and extensive global team. They strive to support their clients’ growth at every stage, whether by entering new key markets or expanding globally. Furthermore, robust measures are in place to ensure the utmost security of your data, including strict network isolation and data encryption policies.
Website: https://www.getblend.com/online-translation
14. TheWordPoint
The WordPoint aims to foster global connectivity through its expert human translations. Certified professionals, native speakers, and state-of-the-art technology perform our translations to ensure clear and effective communication. Our team of professional translators is skilled in translating documents into over fifty languages. Reputable organizations such as the American Translators Association (ATA), the Bundesverband der Dolmetscher Übersetzer (BDU), and the National Association of Judiciary Interpreters and Translators (NAJIT), among others, have certified most of our translators. Furthermore, they have the ability to handle a wide range of documents, including immigration, legal, and medical documents, as well as technical materials such as manuals, apps, and websites. The time it takes to complete a project depends on the document’s length and the language combination. On an average day, translators can easily handle a workload of 2000 to 2500 words. The University of Denver, BMC, Promena, and Berlin Brands Group have all received WordPoint services.
Website: https://thewordpoint.com
15. DeepL
DeepL, introduced in August 2017 by DeepL SE, is a neural machine translation service. Its neural networks are capable of capturing and conveying the subtle nuances of different languages during translation. In addition, the API allows any third-party platform to programmatically access DeepL’s machine translation technology. They allow for seamless integration of top-notch translation features into websites and apps. In addition, the DeepL API Free plan allows you to translate a maximum of 500,000 characters per month. If you have more advanced needs, the DeepL API Pro plan provides unlimited translation, maximum data security, and prioritized request execution.
Website: https://www.deepl.com/pro/
16. RushTranslate
RushTranslate provides fast and convenient document translation services for businesses. Our professional translators have a wealth of experience and deep expertise in a wide range of fields. They specialize in translating various documents, such as supporting documents for US green card or citizenship applications, financial records for mortgages, and legal documents for legal proceedings. RushTranslate offers certified translation services in over 60 languages, providing quick and affordable document translations. For just $24.95 per page, you can have your documents translated by a certified translator with a 24-hour delivery option. Furthermore, they provide translation services at a rate of $0.10 per word, suitable for both business and personal purposes.
Website: https://rushtranslate.com
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Final Words
In today’s interconnected world, being able to condense information from one language to another is incredibly valuable. Yet a translator’s role extends beyond mere language translation. Nevertheless, due to advancements in automation and machine language processing, a human translator is still required. Translators are crucial for brands looking to expand into foreign markets in today’s globalized world.
